![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhklv4LnLuRPZZ_z-3M67YnAqVjAXYPel5rGYrIQekgAl9sHmikz66PczFpXJIPftknN5BhkYo2jMpisuWShKlTSC4jf9XD3Vs0hOOmgLVl5V3gvIYwOU7mHC8DQ8SNnK-h4n4IWg/s320/shorthand.jpg)
Thursday, December 03, 2009
Storytelling Shorthand
In Advertising, when you are trying to sell something to a specific group, the Art Director will use a visual cue or image to get the idea across quickly. If you want to show that your product is powerful or heroic, have someone ripping their shirt off and have a logo or a message on your chest. Alex Ross did a Obama painting that got a lot of attention with that idea. These are some more examples.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhklv4LnLuRPZZ_z-3M67YnAqVjAXYPel5rGYrIQekgAl9sHmikz66PczFpXJIPftknN5BhkYo2jMpisuWShKlTSC4jf9XD3Vs0hOOmgLVl5V3gvIYwOU7mHC8DQ8SNnK-h4n4IWg/s320/shorthand.jpg)
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2 comments:
It is an iconic image.
That's true. I just wonder how it became so. It started with Superman, but did the idea spread with TV or Movies?
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