Thursday, December 03, 2009

Storytelling Shorthand

In Advertising, when you are trying to sell something to a specific group, the Art Director will use a visual cue or image to get the idea across quickly. If you want to show that your product is powerful or heroic, have someone ripping their shirt off and have a logo or a message on your chest. Alex Ross did a Obama painting that got a lot of attention with that idea. These are some more examples.


Shawna said...

It is an iconic image.

Don Hudson said...

That's true. I just wonder how it became so. It started with Superman, but did the idea spread with TV or Movies?