Tuesday, January 24, 2012

Storytelling Shorthand

Let's say you are trying to sell a kitchen appliance or something like that and you want to show that it's safe or family-friendly?
Add a little girl in the kitchen, preferably a girl with pig tails. Who are we selling to? Moms?
Ovens and mixers can be so mundane, why not add a warm family aspect to it.

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