As regular readers know, I am a fan of Advertising! I would like to comment on a trend I have noticed in ADs for alcohol. Take a look at the ads below. It's important to show the people enjoying your product and to show how wonderful the booze is, show the male to female ratio as 2 to 1! Do men buy more alcohol than women?
I especially like the Cuervo AD: It looks like two dudes just crashed a bachelorette party and it's off to the races!