As regular readers know, I am a fan of Advertising! I would like to comment on a trend I have noticed in ADs for alcohol. Take a look at the ads below. It's important to show the people enjoying your product and to show how wonderful the booze is, show the male to female ratio as 2 to 1! Do men buy more alcohol than women?
I especially like the Cuervo AD: It looks like two dudes just crashed a bachelorette party and it's off to the races!
Wednesday, January 27, 2010
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I think men do purchase more alcohol than women - the women are shown as an enticement to the male drinker to show how wonderful consuming their brand could potentially be for them!
I think that women buy more wine, but men buy more beer. Personally, I choose Vodka!
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