Have a Cocktail!

I know that when a beverage company comes out with a new product, they would create a new cocktail to feature it. I remember having cheap drinks at many a promotion sponsored by a liquor company.

So when I came across this old AD for Smirnoff Vodka, I was surprised. The Vampire Gimlet! Were they trying to sell drinks to goths? How do you promote such a creepy drink at the bars? Did it go over big around Halloween? I have never heard of this drink and I am fascinated.